Homebase. Ongoing brand design and art direction
I worked across a wide range of projects for Homebase, supporting the brand consistently over time.
My work spanned digital and email design, printed materials, and the art direction of complex home and lifestyle photography, video content and CGI projects. I worked closely with brand, marketing and production teams to ensure visual consistency, quality and clarity across channels, adapting the brand for different formats while maintaining a cohesive overall identity.