Multi-disciplinary Creative.
Art Direction. Project Management. Design. Writing. Illustration. Experiential Design.
I help organisations communicate complex ideas with clarity, care and impact. My work spans brand, content and visual storytelling, often in contexts where trust, sensitivity and public understanding really matter.
With over 25 years’ experience across commercial, cultural and public sector projects, I bring strong creative judgement, collaborative ways of working and a focus on outcomes.
Design that works in the real world
Much of my work sits at the intersection of creativity and responsibility – from national public-facing organisations to education, culture and purpose-led brands. I’m particularly drawn to briefs that involve complexity, mixed audiences or subject matter that needs to be handled with care.
My role is often to help teams find clarity, set a strong creative direction and produce work that is visually compelling, accessible and appropriate to its context.